Marketing Agency Engagement Models

Three Ways to Work Together.
One Standard of Partnership.

Fair & Squarely Strategy Playbook

Different businesses need different levels of marketing support — and that should be a feature, not a limitation. We've designed three engagement models so you get exactly the type of partnership your business needs right now, with the flexibility to evolve as you grow.

The services, the depth, and the structure change depending on the model. The experience doesn't.

Every engagement is built on the same foundation: transparent communication, honest counsel, and a genuine investment in your success.

Fair & Squarely actively engaging with client

Agency of Record

Strategy and Execution, Handled

This is for you if: you need a single partner who handles the full picture — from strategy to execution to optimization — with complete transparency and clear accountability.


End-to-end marketing partnership scoped to your needs. We develop the strategy, execute the campaigns, manage the platforms, and report on results. Clear deliverables, transparent pricing, and a team that treats your business like it matters.

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Mentor in the process of coaching and development

Coaching & Advisory

Expert Guidance, Your Execution

This is for you if: you have the capability to execute but need a strategic thinking partner to set the direction, build the playbook, and develop your team’s confidence.


We work alongside you and your team to build internal marketing capabilities that last. Regular strategic sessions, on-demand guidance, and frameworks you own permanently. You grow stronger, not more dependent.

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Fractional CMO leading a strategy session

Fractional CMO

Strategic Marketing Leadership

This is for you if: your business has revenue, a team, and marketing activity — but no senior strategic leader connecting it all to your growth goals.


A Fractional CMO embeds within your business to provide the strategic thinking, leadership, and oversight that a full-time Chief Marketing Officer would — at a commitment level that matches your stage of growth. You get senior-level direction without the full-time overhead.

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