Lastest Thinking

Expert marketing insights for small business owners. Learn SEO, paid media, customer experience, analytics, and brand strategy from practitioners who have been in your shoes.

May 20, 2026

Brand DNA for Performance Marketers: The Fastest Way to Improve Conversion Without Raising Spend

Stop losing conversions after the click. Learn how Brand DNA clarity removes friction between ads and landing pages to boost performance without increasing spend—with a practical 4-part framework.

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May 17, 2026

The “Full-funnel” Marketing Plan Trap (and how to avoid falling for it)

Deep down, a business owner wants clarity, growth, and a solid ROI. But they fall for the traps. Here are 3 traps SMB's fall for time and time again.

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May 13, 2026

The Story Behind Our Southeast Regional Emmy® Award

In 2009, our team won an Emmy® for Mascotvote.com, a fan platform that connected CSRA high school sports and marked a turning point in digital storytelling.

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